We give advertisers their budget back.
Roidel started with one frustration: paying Google for clicks that never had a chance of converting. So we built a firewall that scores every click and shuts fraud out — automatically.
Ad spend protected
Advertisers
Clicks scored
Time to exclude
Our mission
Every year, advertisers waste billions on invalid traffic — bots, click farms, scrapers and competitor clicks that drain budgets without ever converting. Roidel exists to end that.
How we think about protection
Detection should be deterministic where it matters and intelligent where it needs context. Every verdict Roidel makes is explainable, every exclusion is auditable, and every dollar saved is measurable. No black boxes — just cleaner traffic and a budget that goes further.
Built for the teams that own ad spend
From solo advertisers to agencies managing hundreds of accounts, Roidel gives every team a single command center for real-time fraud protection built specifically for Google Ads.