GOOGLE ADSRoidel auto-excludes fraudulent IPs from your Google Ads in under 3 seconds.Read more
Built exclusively for Google Ads

The click-fraud firewall for Google Ads.

Roidel scores every ad click in real time and automatically excludes fraudulent IPs from your campaigns — protecting your budget on autopilot.

7-day free trial · Live protection in under 5 minutes · Cancel anytime

98.7%
Invalid traffic blocked
Legit clickAllowed · risk 6
Datacenter IPBlocked · risk 100
Headless botExcluded from Ads

Trusted by 4,900+ advertisers to protect their ad spend

NorthwindLumenVertexCascadeMonarchHalcyon
How it works

One firewall. Every ad click.

//01

Detect.

Every ad click fires the Roidel snippet the instant it lands — device fingerprint, behavior, network and headers captured in milliseconds.

//02

Score.

Four engines — bot detection, IP reputation, fingerprinting and ML — combine into a single explainable risk verdict.

//03

Exclude.

Fraudulent IPs are pushed to your Google Ads exclusion lists in under three seconds, before the next impression is ever served.

Live scoring

Deterministic where it matters. Intelligent where it needs context.

incoming click
score {
  // BLOCKED — datacenter + headless webdriver
  ip: "185.220.101.44", asn: "AS15169",
  risk: 100, verdict: "block"
}
Roidel → Google Ads
excluded {
  // applied to campaign exclusion list in 2.1s
  target: "customers/7043211986",
  budget_saved: "$4,900" this month
}
The platform

Detect. Score. Exclude. Repeat.

//01
Detect
Every ad click fires the Roidel snippet the instant it lands — device fingerprint, behavior, network and headers captured in milliseconds.
LEARN →
//02
Score
Four engines — bot detection, IP reputation, fingerprinting and ML — combine into a single explainable risk verdict.
LEARN →
//03
Exclude
Fraudulent IPs are pushed to your Google Ads exclusion lists in under three seconds, before the next impression is ever served.
LEARN →
//04
Report
See exactly how much budget you saved, which campaigns are targeted, and where the fraud comes from — down to the click.
LEARN →
//05
Command
Tune thresholds, add manual rules, and manage every domain and ad account from one live command center.
LEARN →
Why Roidel

Protection that pays for itself.

Real-time detection

Every click is scored the instant it lands — fraudulent IPs are excluded from your Google Ads before the next impression.

Bot & farm blocking

Fingerprinting and behavioral signals catch automation tools, click farms, scrapers, and VPN / proxy traffic.

Spend analytics

See exactly how much budget you've saved, which campaigns are targeted, and where fraud comes from.

Automation toolsSpoofed trafficClick farmsScrapers & crawlersVPN / proxy trafficCompetitor clicksBot ringsAd stackingAutomation toolsSpoofed trafficClick farmsScrapers & crawlersVPN / proxy trafficCompetitor clicksBot ringsAd stacking
Solutions

Built for the advertisers competitors target most.

//01

E-commerce

High-CPC retargeting and shopping campaigns are prime targets for automated click fraud.

  • Shopping & PMax protection
  • Retargeting shielding
  • Checkout bot defense
//02

Lead generation

Every wasted click is a fake lead. Roidel validates traffic before it ever reaches your form.

  • Form-fill validation
  • Fake-lead scoring
  • CRM-ready exports
//03

Agencies

Protect every client account from one dashboard with white-label reporting.

  • Unlimited ad accounts
  • White-label reports
  • Per-client rules
//04

Local services

Competitors and bots drain local budgets fastest. Roidel blocks them geographically.

  • Geo & radius rules
  • Competitor blocking
  • Call-click protection
Pricing

Plans for every stage of growth.

Whether you're launching your first campaign or protecting enterprise-wide ad spend, every plan starts with a 7-day free trial.

Starter
For small teams protecting their first Google Ads campaigns.
$69/mo, billed annually
  • Real-time Google Ads click protection
  • Bot & invalid-traffic detection
  • 1 domain
  • Up to 5,000 monthly visits
  • 24/7 support
Advanced
For agencies and high-spend advertisers at scale.
$244/mo, billed annually
  • Everything in Pro
  • Up to 20 domains
  • Up to 50,000 monthly visits
  • In-person onboarding
  • Priority support
Enterprise
Custom-built protection for 1M+ annual visits.
Custom
  • Everything in Advanced
  • 1M+ annual visits
  • Custom detection & rules
  • Dedicated success manager
  • SLA, SSO & DPA

All plans include unlimited Google Ads accounts · Cancel anytime · No charge during your 7-day trial

Loved by advertisers

Rated 4.9 / 5 by teams who hate wasted spend.

★★★★★

Roidel cut our wasted ad spend by a third in the first month. The exclusions happen faster than we could ever do manually.

P
Priya Sharma
Head of Growth, Northwind
★★★★★

We finally have proof of where the fraud comes from. The click log alone paid for the subscription ten times over.

M
Marcus Bell
PPC Lead, Vertex
★★★★★

Setup took five minutes. Within an hour it had already blocked a click farm hitting our lead forms.

E
Elena Rossi
CMO, Cascade
Get started

Stop paying for clicks that never convert.

Live protection in under five minutes. No charge during your 7-day trial.